McConway & Torley (M&T) is the last remaining working steel foundry in the City of Pittsburgh. Located in Pittsburgh’s historic Lawrenceville neighborhood M&T has been a Pittsburgh based company for over 130 years. M&T manufactures steel railroad couplings that are used by railcars in the United States, China and India. Today, M&T continues to be a leading manufacturer of steel casting for high-quality couplers and rail car-connecting systems and employs more than 400 local employees.
The Caliguiri Group worked with M&T to implement a strategic communications plan that helped the company secure proper Allegheny County Health Department permits. Working closely with M&T staff, Caliguiri drafted original content to support M&T’s communications needs, including letters to the editor, op-eds, talking points and overall messaging. Caliguiri also led several media training sessions for M&T senior staff as well as coordinated earned media that allowed M&T to tell their story of over 130 years of success in the Pittsburgh community.