The Caliguiri Group provides strategic communications and community outreach services in Pittsburgh and across Pennsylvania for Google. The Caliguiri Group serves as an extension of Google staff to develop and implement an effective communications plan to support Google’s communications priorities.
Working closely with Google’s leadership and staff, our team monitors Google services, products, programs, and community involvement to maximize communications opportunities that showcase Google’s reach and investment in the community.
We create and execute communications action plans and tactics to support Google’s strategic goals and reach target audiences, develop and implement earned media strategies to effectively communicate Google messaging on product and policy priorities, and develop content and implement communications tactics — including e-messaging, social media, LTEs, and Op Eds — to effectively disseminate Google messaging throughout the region and among key influencers.
In 2015 the Pennsylvania Public Policy Coalition of the Alzheimer’s Association sought to reengage with the Pennsylvania’s elected leadership in Harrisburg, to reeducate members of the General Assembly and key Administrative Agency leaders about the important work underway to address the growing Alzheimer’s epidemic across the Commonwealth.
The Caliguiri Group worked with the Coalition leadership and staff to put together an effective and comprehensive Legislative Action Day in Harrisburg in order to leverage their Chapter teams and volunteers to effectively communicate about the challenges facing Alzheimers patients and their caregivers. This work included developing a list of targeted bipartisan legislative leaders, securing all necessary meetings and firmly reestablishing the dormant Alzheimer’s Caucus. We also provided all of the strategic communications, logistical planning and writing services necessary to implement a full Capitol Rotunda steps press conference featuring Alzheimer’s caregivers, Coalition leaders, volunteers and legislative leaders to highlight the importance of Alzheimer’s issues across the Commonwealth.
McConway & Torley (M&T) is the last remaining working steel foundry in the City of Pittsburgh. Located in Pittsburgh’s historic Lawrenceville neighborhood M&T has been a Pittsburgh based company for over 130 years. M&T manufactures steel railroad couplings that are used by railcars in the United States, China and India. Today, M&T continues to be a leading manufacturer of steel casting for high-quality couplers and rail car-connecting systems and employs more than 400 local employees.
The Caliguiri Group worked with M&T to implement a strategic communications plan that helped the company secure proper Allegheny County Health Department permits. Working closely with M&T staff, Caliguiri drafted original content to support M&T’s communications needs, including letters to the editor, op-eds, talking points and overall messaging. Caliguiri also led several media training sessions for M&T senior staff as well as coordinated earned media that allowed M&T to tell their story of over 130 years of success in the Pittsburgh community.
When the American Gaming Association, the premier national non-profit trade association for the gaming industry headquartered in Washington, DC, sought to host a stakeholder engagement luncheon and panel discussion event in Pittsburgh in 2016, they turned to the Caliguiri Group to develop and implement an effective public affairs and strategic communications plan for this event.
Our team served as the local expert and ‘boots on the ground’ support to pull off the event. We supported the trade association by developing the list of invited community and elected leaders, identifying and recruiting expert, local panelists The Caliguiri Group also provided strategic media relations support including media outreach, story placement and pitching, and media relations.
This community engagement event was a homerun for our client, and helped them to make a major impact among local stakeholders, elected officials and community leaders and raise the public profile on their issue areas.
The Caliguiri Group worked with Bridgeway Capital, a nonprofit leader committed to effectively growing, innovating and stimulating economic development in Southwestern PA, to leverage public support and financing for Bridgeway’s 7800 Susquehanna Street project. This unique development project will repurpose an underutilized commercial asset into a platform for economic renewal in the Homewood community. As the tallest building in Homewood, Bridgeway is helping 7800 Susquehanna Street regain its position as an economic and cultural hub of a revitalized community.
Working with Bridegway Capital, the Caliguiri Group sought community, stakeholder and elected officials support and leveraged that support into a $1 million Pennsylvania First grant from the PA Department of Community and Economic Development and a $1 million Redevelopment Assistant Capital Program (RACP) grant award from the Commonwealth of Pennsylvania. These critical public dollars will enable Bridgeway Capital to continue and complete the revitalization of the 7800 Susquehanna Street Project.